Tea & Coffee World Cup - 2008 Tea & Coffee World Cup/AMERICAS, co-sponsored by leading trade magazines Tea & Coffee Trade Journal and Tea & Coffee Asia, is the only full-industry exhibition for the tea and coffee business, featuring everything from bean or leaf to cup and all the stages in between. No other show has as many promotional and business opportunities, as it is backed by the world’s two leading trade magazines for the coffee and tea and supported by a worldwide sales force, which calls on the entirety of the coffee and tea industries.